Tuesday, 13 March 2012

UCI Track Cycling World Championships

This is the poster I designed for a poster competition for the UCI Track Cycling World Championships to be held in Melbourne from the 4th of April. 

The brief was to design a poster inspired by classic cycling posters of early last century.


My design harks back to the Russian Constructivist art movement of 1913 to the 1940’s. Bold colours, strong geometric shapes and the commitment to abstraction made it orderly and analytical.

Constructivist artists believed in the functionality and “truth” of their materials. Materials should be employed only in accordance with their function or character. This belief lends itself to cycling, as bikes are constructed in a way that their function bestows their character. 

You can see all of the designs here:  www.melbournebikefest.com.au/bikefest-chasing-rainbows
 

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